What Is Play?

Joy

Love

Art

Freedom

Connection

Emotion

Movement

Learning

Whimsy

Exploration

Joy Love Art Freedom Connection Emotion Movement Learning Whimsy Exploration

Play is self-authored connection in response to a world where people are more disconnected than ever.

Life Itself creates real-world, multidimensional environments made up of simultaneous activation spaces –– games performances, vendor fairs, interactive installations, movement, and regulated spaces for public intimacy.

Individuals choose and design how they engage with others. Our events are free from recycled social scripts or inhibition, replacing the old consumption-based model of bars and cafés with active, participatory, real-life interaction.