Meet the team

Arick Manocha

Co-founder & CEO

callan hutchison

Co-founder & C00

suki daniels

CO-Director of Admin

casey ziegler

Co-Director of admin

Suki does just about everything with her best friend, Casey (see to the right), including working for Life Itself. Assisting the Founders, she keeps back-end details organized so that we’re efficient in helping you live Life Itself.

Casey does just about everything with her best friend, Suki (see to the left), including working for Life Itself. Assisting the Founders, she works to keep the look of the company consistent no matter who we’re working with.

Ashley is a hospitality director and in-house stylist, bringing the same precision to cocktails that she brings to the runway. Based in New York, she runs her own fashion and production company and advises our team on visual direction, branding, and creative details.

ASHLEY

Hospitality Director and production

Diana

Short Form contenT Director

Diana is the Short-Form Content and TikTok Lead for Life Itself Events, based in New York. She leads short-form strategy and creation, shaping engaging, platform-native content that communicates the brand’s voice, ethos, and connection with its audience.

Jaida is one of our Lead Guardians and an actress based in New York. As a Guardian, she anchors our spaces with presence, clarity, and emotional intelligence—protecting consent, flow, and the comfort of every guest.

Jaida

Head of Regulations

Toni mueller

Artist & Live Painter

Toni is the creative and current film student at NYU creating the field of play-based art. From live scene paintings to event based galleries, she is capturing the movement of normalizing play.

Madison is our Vibes & Lighting Expert, the person who transforms a room from “good” to unforgettable. As the founder of NYPHOTOBUS, New York’s iconic interactive photobooth activation for over a decade, he’s spent years mastering how people feel inside a space—through light, mood, and immersive visual storytelling.

giselle

Madison

VIbes & lighting

Director of Flow

Giselle is the movement and flow creative whose performances support the Life Itself ethos of presence, play, and embodied expression. Her work adds rhythm, intensity, and grounded energy to curated experiences.

Veela peculiar

Host & Flow Performer

AlexanDer

Acting Advisor

Veela Peculiar is our Host & Flow Performer, a captivating presence who shapes the night through drag, movement, and immersive visual storytelling. Known for her hypnotic flow work and electric stage energy, she brings humor, spectacle, and undeniable charisma to every event.

Alexander Pobutsky is a formidable SAG-AFTRA actor and performance specialist whose work spans acclaimed television, film, and theater, known for depth, precision, and commanding presence. A longtime creative collaborator and close friend of Life Itself co-founder Callan Hutchison.

omar xavier

Cultural Curation Advisor

Omar Xavier helps organizations build healthy, aligned, high-performing cultures. At Life Itself, Omar advises on cultural alignment and human dynamics that allow ambitious systems to scale without burnout or fragmentation.

Guest Relations

anhelina

zlata

Angelina

Elle

Jane

SIMI

Callan shapes the voice and heartbeat of Life Itself. As Head of Communications and Social Media, he bridges creative storytelling with audience engagement, ensuring the message, visuals, and atmosphere stay in sync. He brings emotion, clarity, and charisma to every project, helping the brand connect authentically with its audience.

Arick is the architect behind Life Itself, designing the systems, strategy, and structure that turn vision into reality. With a background in hospitality, art, and large-scale event production, he leads operations and planning across all brands in the Life Itself ecosystem. His focus is on logistics, innovation, and building infrastructure.

Jeffrey is the light and fire of Life Itself — a living embodiment of joy, movement, and connection. As Energy Advisor, he brings warmth, rhythm, and heart to every event, helping the space come alive. Whether dancing, vibing, or uplifting others, Jeffrey reminds everyone what it means to feel fully present — and fully alive.

sophia m. aste

Creative Director

jeffrey cherubin

strategic advisor

Sophia works at the intersection of language and design, translating imagination into strategy to help big ideas — and the people who live them — find their fullest voice. She is also the Editor and Publisher of Playjacent, shaping its voice, perspective, and cultural impact.

Randezvous is a new project from New York-born producer, DJ, and songwriter, Geoffrey Rand. He is the creative force behind We Chief, a project known for pioneering a globally-infused, bass-heavy sound dubbed “Raggatronic.”

VALLEY LATINI

Valley Latini is the New York–based artist, performer, and creative personality blending Latin roots with club energy and pop boldness. A staple of the downtown scene, she’s known for her magnetic presence, genre-fluid sets, and for turning any room into a moment.

GEOFF

audio/Visual Director

collaborators

Life Itself uses a dynamic and flexible itinerant model — we choose each experience to best match the theme and audience. This allows us work with hundreds of brilliant and creative minds (far too many to add here) to create unique and expansive experiences.

  • Sweet Ms Candace

  • Giselle

  • Sophie Hex HoY

  • Christian Ortiz

  • Billy Pricida

  • Joey Hamburger

  • Alex de Rupert

performance

art

  • Toni Mueller

  • Erotic Artists Network

  • Split Immersive Art Platform

  • Lily Primamore

  • Manny Torres

  • Beanie

  • DJ Daiden

  • Jake Ruzo

  • DJ Senga

  • DJ Chloe

  • DJ Culture Ramo

  • DJ Chaia

  • DJ Christian Galantis

  • Paul Anthony

  • DJ Akkie

  • Jeremy 7/4

  • Demus Whisper

  • Wanda Civic

  • Paul de KT

  • DJ Mila Monstar

vibes

  • Girls Love Ghosts

  • Veela Peculiar

  • Mr. Beverage

  • Zoe SP

  • Brian Helfman

  • Third Nature

  • Rachel Saslaw

  • Story Time

  • Angela Frid

  • Nas Daily

  • Jon Mr Eris

  • Aya Eris

  • Mr. Nice

  • Valentin Behrendt

  • Jay Friedman

  • Amor Y Dinero

  • Love & Live Wellness

  • Pretty Tokers

  • Butchers Mouth

  • Planet Womb

  • Amanda Schram

  • Claire Delightful

  • Eric Hart

  • Bunny Gloom

  • Luther Cherry

  • Medicated Barbies

  • Tasha Thrift Tee

  • Caroline French

  • Justin The Card Reader

  • Michelle Kim

  • Lindsay Risk

  • The Chef

  • Kaiju Ropes

  • Catherine Drysdale

  • Nikki Bloom

  • Vaughn de Jake

  • Purple Passion

  • Misstress Trxie LaPointe

  • BreadnRope

  • Carpet Guy

  • Zero Gi

Play

photography

  • Joe Fusco

  • Ron Gejon

  • Rupert Ramsay

  • Matt Kayman

  • Katie Burke

  • Mara Catalan

  • Yu Fan

  • Jen Taves

  • Amy the Cannabis Coach

Live Music

  • DJ Small Hands

  • DJ Valley Latini

  • Nasbek

  • Skip Rage

  • DJ Roman Chappelle

  • Jack South

  • We Chief

  • Touch Grass

  • DJ Oliver

  • DJ Frankie

  • Jack Murphy

  • Mike Amin

  • Ledah Finck

  • Nora Stanley

  • Hillary Ortiz

  • Alex Remnick

activations