Meet the team

Arick Manocha

Co-founder & CEO

callan hutchison

Co-founder & CEO

Arick is the architect behind Life Itself, designing the systems, strategy, and structure that turn vision into reality. With a background in hospitality, art, and large-scale event production, he leads operations and planning across all brands in the Life Itself ecosystem. His focus is on logistics, innovation, and building infrastructure that transforms ideas into immersive, sustainable experiences.

Callan shapes the voice and heartbeat of Life Itself. As Head of Communications and Social Media, he bridges creative storytelling with audience engagement, ensuring the message, visuals, and atmosphere stay in sync. He brings emotion, clarity, and charisma to every project, helping the brand connect authentically with its audience.

suki daniels

head of admin

casey ziegler

head of admin

Suki does just about everything with her best friend, Casey (see to the right), including working for Life Itself. Assisting the Founders, she keeps back-end details organized so that we’re efficient in helping you live Life Itself.

Casey does just about everything with her best friend, Suki (see to the left), including working for Life Itself. Assisting the Founders, she works to keep the look of the company consistent no matter who we’re working with.

sophia m. aste

narrative designer

jeffrey cherubin

strategic advisor

Jeffrey is the light and fire of Life Itself — a living embodiment of joy, movement, and connection. As Energy Advisor, he brings warmth, rhythm, and heart to every event, helping the space come alive. Whether dancing, vibing, or uplifting others, Jeffrey reminds everyone what it means to feel fully present — and fully alive.

Sophia works at the intersection of language and design, translating imagination into strategy to help big ideas — and the people who live them — find their fullest voice.

collaborators

Life Itself uses a dynamic and flexible itinerant model — we choose each experience to best match the theme and audience. This allows us work with hundreds of brilliant and creative minds (far too many to add here) to create unique and expansive experiences.

  • DJ Small Hands

  • DJ Valley Latini

  • Nasbek

  • Skip Rage

  • DJ Roman Chappelle

  • Jack South

  • We Chief

  • Touch Grass

  • DJ Oliver

  • DJ Frankie

  • Jack Murphy

  • Mike Amin

  • Ledah Finck

  • Nora Stanley

  • Hillary Ortiz

  • Alex Remnick

Live Music

activations

  • Amor Y Dinero

  • Love & Live Wellness

  • Pretty Tokers

  • Butchers Mouth

  • Planet Womb

  • Amanda Schram

  • Claire Delightful

  • Eric Hart

  • Bunny Gloom

  • Luther Cherry

  • Medicated Barbies

  • Tasha Thrift Tee

  • Caroline French

  • Justin The Card Reader

  • Michelle Kim

  • Lindsay Risk

performance

  • Sweet Ms Candace

  • Giselle

  • Sophie Hex HoY

  • Christian Ortiz

  • Billy Pricida

  • Joey Hamburger

  • Alex de Rupert

art

  • Toni Mueller

  • Erotic Artists Network

  • Split Immersive Art Platform

  • Lily Primamore

  • Manny Torres

  • Beanie

  • DJ Daiden

  • Jake Ruzo

  • DJ Senga

  • DJ Chloe

  • DJ Culture Ramo

  • DJ Chaia

  • DJ Christian Galantis

  • Paul Anthony

  • DJ Akkie

  • Jeremy 7/4

  • Demus Whisper

  • Wanda Civic

  • Paul de KT

  • DJ Mila Monstar

  • Jon Mr Eris

  • Aya Eris

  • Mr. Nice

  • Valentin Behrendt

  • Jay Friedman

  • Girls Love Ghosts

  • Veela Peculiar

  • Mr. Beverage

  • Zoe SP

  • Brian Helfman

  • Third Nature

  • Rachel Saslaw

  • Story Time

  • Angela Frid

  • Nas Daily

vibes

  • Joe Fusco

  • Ron Gejon

  • Rupert Ramsay

  • Matt Kayman

  • Katie Burke

  • Mara Catalan

Play

  • The Chef

  • Kaiju Ropes

  • Catherine Drysdale

  • Nikki Bloom

  • Vaughn de Jake

  • Purple Passion

  • Misstress Trxie LaPointe

  • BreadnRope

  • Carpet Guy

  • Zero Gi

photography

  • Yu Fan

  • Jen Taves

  • Amy the Cannabis Coach