The applied philosophy of the brand: living an integrated life every day, not just at events. It’s the practice of bringing the values, consent culture, and autonomy of Life Itself into daily choices—in relationships, socializing, and self-expression. Daily Life Itself focuses on integration: the wholeness that comes from aligning what you want (autonomy) with the space and support to receive it (freedom).

Erotic practices, dynamics, or expressions that fall outside of conventional sexual norms, including BDSM, fetish play, power exchange, and sensory exploration. In our ecosystem, kink is approached with the same rigor of consent and negotiation as all play, and can exist within or alongside play spaces when mutually agreed upon by all participants.

A hospitality brand and nightlife ecosystem producing multi-dimensional, highly curated experiences that integrate play into nightlife and daily life. Our events combine music, art, social connection, and carefully curated play spaces—creating a spectrum of intimacy from social mingling to erotic exploration. Life Itself is built on the principle that pleasure, consent, and autonomy can be seamlessly woven into mainstream culture without shame or secrecy.

The pinnacle of play integration—a large-scale, public-facing event where anyone can attend (like a club or festival), but where access to play spaces is highly curated, safe, and regulated. Play spaces are never open-access; entry requires passing a vibe check with Guardians, and only guests actively playing may enter. Once inside, play spaces are monitored for etiquette, cleanliness, and consent, with clear enforcement of boundaries. Unlike Play Parties, which vet guests before arrival, Integrated Events perform this vetting in real time at the point of entry to the play space. This model allows play to coexist within a larger cultural event without compromising safety or consent, making it possible to normalize play in mainstream environments.

Any consensual erotic or sexual activity, ranging from light touch to intense scenes, negotiated in advance by all participants. Play requires enthusiastic, informed, and reversible consent at every stage. It is never assumed, always intentional, and can happen in both private and public contexts, but always within a container of respect, safety, and mutual agreement.

Its own category of intimacy—often more emotionally risky for many than sex. It refers to physical or emotional closeness (e.g. cuddling, lying together, breathing in sync) that is not a prelude to sex. Playjacent disrupts the assumption that touch must escalate, offering connection that is complete on its own. It bypasses performance and instead fosters vulnerability, presence, and care without extraction or pressure.

A private, guest-vetted event where play is the primary activity. The entire structure of the party—from space layout to guest list—is designed to facilitate and center erotic play. Attendance is typically limited to those pre-approved through a vetting process, and the container is intentionally intimate, with clear etiquette and boundaries set before the event begins.

A designated, vibe-checked environment where consensual erotic and sexual activities can take place under the highest standards of etiquette, safety, and respect. Entry is coordinated by trained Guardians—identifiable by their light-up sashes—who ensure that guests meet our etiquette bar before entering. Inside, Guardians monitor for cleanliness, comfort, and consent, proactively checking in on guests, addressing issues discreetly, and removing anyone who violates boundaries. All touch requires verbal permission, and boundaries must be negotiated before play. These spaces are designed to feel elevated, intimate, and safe, enabling exploration without fear, pressure, or unwanted attention.

A social gathering—often private house parties or casual invite-only events—where play is possible but not the main focus. These environments are typically less regulated and more informal than Play Parties, though they can still be safe and respectful spaces. The vibe is more casual and spontaneous, with play occurring when it emerges naturally between consenting guests.

Any instance of consensual play between one or more people within a play space. All participants in a scene have agreed to every aspect of participation before engaging. Importantly, if you are not part of a scene, you do not join it—watching or engaging requires prior consent from everyone involved. Scenes may happen in proximity to other scenes, but each remains its own fully negotiated container.