Normalize play

Life Itself Network is positioned as the architect of Play as a cultural sector, with multiple interlocking brands forming a social enterprise lattice. Each branch is a proof point.

Life Itself Events

- Free to attend and open bar
- Play decentered but always present
- Innovation in timing: daytime, evening, brunch, sunrise, sleepover
- Layered scheduling: events with after parties, play/no-play inversions, multiple events same night in one city or multiple countries linked by live screens

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Grit

- Berlin-style raving + New York-style play
- Honors queer, kinky origins of play

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Echelon

- High-end, multi-dimensional play parties with integrations
- Expensive, targeted at high-performing individuals
- Revolutionizes professional networking through play as super-connector

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Playjacent

- Events that decenter or marginalize play without removing freedom of expression
- Kink, sensuality, cuddling, expression without fixation
- Gateway to daly integration: teaching people play is not sex obsession, but balanced freedom

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Playfinder

- Educational arm
- Teaches integration of play into daily life
- Directs people to Life Itself events, events outside our network, media, books, and cultural resources
- Mission: detach play from “special occasions” and normalize it as a 24/7 expression
- Organizes industry events

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Paradigm

- Media company documenting and amplifying the transition
- Coverage of the collapse of community-based models
- Platform for Life Itself network and for sector normalization
- Covers and analyzes events and everything pertaining to the Play industry

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Fourth Space

- Hybrid of play party, social club, and co-working space
- Work + play + social infrastructure: cafes, showers, integration zones
- Structural innovation: permanent venue crossing categories

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Club Soda

- Substance-free mirror of Life Itself
- Fully sober infrastructure and events

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