#Normalizeplay

Life Itself Network is the architect of Play as a cultural sector, with multiple interlocking lattices forming a social enterprise. Each BRand is a proof point.

  • Life Itself Events

    The network’s flagship event, with sexual play decentered and present. It’s free to enter, there’s an open bar and flexible timing: arrive in the evening, stay through sunrise, brunch together in the morning. You decide how you play.

  • Grit

    Where Berlin-style raving meets New York City-style play to honor play’s queer, kinky origins. Performer driven.

  • Echelon

    The high-altitude brand for high-performing individuals. Echelon revolutionizes networking by acknowledging play as a super-connector.

  • Playjacent

    Our media company that shares stories, interviews, essays and guides on why people play to inspire your play. Each of our articles explores play as self-authored connection.

  • Playfinder

    The service arm providing turnkey integration — from play insurance to consent education — for those building play spaces beyond the network. Playfinder detaches play from “special occasions” and normalizes it as a form of standard expression.

  • Fourth Space

    Our 24/7, maximum-use venues that merge home, work and the socialized “third space” to integrate — not isolate — how people live, work, and play, returning to the way our ancestors lived but in modern day.

  • Club Soda

    The 18+ substance-free mirror of Life Itself Events. It proves that play doesn’t require intoxication—only permission. Connecting with others isn’t dependent on alcohol.

  • The City Nightlife

    Coming soon!

  • Hudson Valley Nightlife

    Coming soon!

Want to work with us?

Our goal is to connect with our community to bring play to everyone.
Not sure which brand fits your vibe best?

Email us at info@lifeitselfevents.com to get the conversation started.